Introducing professional mode for profiles

28 December 2021

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Today we're sharing updates on what we're building to help you manage your presence on Facebook – whether you're just starting out or are a bit more established.

Below are some exciting updates on a new feature for profiles, as well as some changes to the new Pages experience.

Professional mode for profiles

We want creators to reach their full potential on Facebook and that means giving you ways to earn money and providing insights so you can understand what types of posts resonate with your community. Until now, these tools were only available on Pages. We know that many creators – especially those who are just starting out – are on profiles, so we're introducing a professional mode for profiles in the US. With professional mode, eligible creators will be able to unlock revenue opportunities and gain access to tools to help grow their audience.

Notably, one of the first monetisation options available with professional mode for profiles will be the Reels Play bonus programme, which allows eligible creators to earn up to USD 35,000 a month based on the views of their qualifying reels. To start with, the programme is invite only. Interested creators can sign up to learn more and visit our Meta for Creators blog to learnbest practices for creating reels.

We're excited to enable more people to earn money from their reels, such as the engaging videos we've seen from creators like Hammy and Olivia andHakim Collins, and we're continuing to develop features for Reels on Facebook, such as making it easier to compose a video from selecting multiple clips, the ability to save your reel mid-creation as a draft and the ability to create a longer, 60-second reel, which will all be available soon. We also look forward to expanding Reels to more countries next year.

Once you've turned on professional mode for your profile, anyone can follow you and see your public content in their feed, but you'll still be in control of who sees what content you share. That means you can share public updates, or decide to share content with just your friends, too.

This new mode is testing with a limited number of profiles today in the US, and feedback has been encouraging so far.

"In just a few weeks of testing, professional mode has been fantastic. Within two weeks, I've built up more than USD 10,000 in Reels Play bonus earnings, so as a full-time content creator, the potential around monetisation and follower growth is huge"

– Hakim Collins

Your main profile is the profile that you create when you sign up for a Facebook account. Your main profile is required and can only be deleted if you delete your Facebook account. This profile represents you on Facebook and is a place where you can share information about yourself. Your main profile can be used to turn professional mode on or off.

Turn on professional mode

You can turn on professional mode for your profile. You can expect the following:

Followers: Your Who can follow mesetting will be set to Public, if it isn't already. This will allow anyone on Facebook to follow you and see your public content in their Feed. There's no limit to how many followers you can have. You can still share private updates to friends.
Profile category: Your Intro section helps people learn more about your profile and will now include a profile category. All profiles are set to the category Digital creator by default upon turning on professional mode
- To change your profile category: In your Aboutsection, select Contact and basic info and edit yourCategory.
Insights: Learn about your audience and understand how people are engaging with your content through aggregated Insights.
Professional dashboard: Manage your profile's insights and professional tools.
Monetise: If eligible, you can use your profile to earn money on Facebook, such as with Reels.
Privacy: Privacy settings for your content will not change.

Turn off professional mode

To turn off professional mode on desktop:

Visit your profile.
Click on the profile action menu ...button in the profile header.
Select Turn off professional mode and complete the steps.

What changes if you turn off professional mode:

Any of your existing insights will no longer be available.
You'll receive pending Reels bonuses, but future bonuses will be paused.

What stays the same if you turn off professional mode:

Your current friends, followers and profile content won't change.
If you change your mind, you can turn on professional mode at any time.
Your Who can follow me setting remains Public, but you can change it at any time in Settings.
Your privacy settings will not change

Get Started

We'll expand to more people in the US soon, more countries in the coming months and add more tools and capabilities over time, including access to more monetisation options and other platform tools.

Updates to the new Pages experience

For creators who use Pages, we've added new features to the new Pages experience that we rolled out earlier this year, including a professional dashboardthat serves as a central destination for admins to review their Page's performance and access professional tools and insights.

We've also added a new unit at the top of the feed that will provide a snapshot of your new comments and shares of your own content, as well as tips on how to create high-performing content.

We're also testing a new two-step post composer that gives creators using Pages the ability to easily schedule posts and crosspost into a group in the Facebook app. These features were previously only available via the Facebook Business Suite and Meta Creator Studio, so with this update, we're making it possible for creators to use these features regardless of their existing workflow and which tool or app they're using.

The new Pages experience is not available for all Pages yet. Pages you manage may still be using the classic Pages experience. Learn more about classic Pages.

If you have Facebook access for a new Page, you can use the professional dashboard to manage it and find resources. This feature is only available on mobile.

Features in professional dashboard

Page overview: See an overview of your new Page's performance. Tap See All Insights to see Page insights.
Grow your audience: Learn about ways you can grow your new Page, such as by creating ads or inviting friends to follow the new Page.
Manage your Page: See tools you can use to manage your business presence and achieve business goals. You can also give access to trusted people, or link an Instagram account.
Platform tools: Find ways to manage your new Page with Meta Business Suite or Creator Studio.
Help and guidance: Learn more about the new Pages experience, and get support.